My Account | Careers | Downloads | Blog

PROJECT TITLE :

Critical Factors Influencing Diffusion of Interactivity Innovations on Corporate Websites

ABSTRACT:

Analysis drawback: Most of the previous analysis into company websites has centered on the users' purpose of read and their perception of usability and interactivity as the 2 predominant web site characteristics, and has shown that interactivity plays an important role in customers' perceptions of, and responses to, these sites. This study explores corporate websites from a different view-that of the company-and investigates the organizational motivation to adopt new interactive features on corporate websites. Research question: What are the essential factors influencing the firm's adoption of online innovations related to interactivity on their websites? Literature review: Several dominant theories in info technology (IT) that guide most analysis on IT adoption at the firm level embody the diffusion of innovations theory (that seeks to clarify how, why, and at what rate new concepts and technology spread through cultures) and the technology, organization, and atmosphere framework (that identifies three aspects of an enterprise's context that influence the method by that it adopts and implements a technological innovation). However other research streams will contribute to the Theory of Technology Adoption at the firm level, as well as Institutional Theory (that could be a widely accepted theoretical posture that emphasizes rational myths, isomorphism, and legitimacy) and therefore the model of Iacovou et al.(that analyzes interorganizational systems' characteristics that influence corporations to adopt IT innovations). Methodology: A conceptual model with supporting propositions was tested using an online questionnaire. Data were collected from 138 corporations in Switzerland and Germany and analyzed with multiple regression analysis. Results and conclusions: Complexity, perceived benefits, prime management support, and information intensity are the drivers that play necessary roles within the diffusion of innovation related to interactivity on company websites, and support our conceptual mo- el.


Did you like this research project?

To get this research project Guidelines, Training and Code... Click Here

PROJECT TITLE : An In-Network Replica Selection Framework for Latency-Critical Distributed Data Stores ABSTRACT: It is common for the performance of individual servers in distributed data stores to vary, and this is especially
PROJECT TITLE : The Importance of Context When Recommending TV Content Dataset and Algorithms ABSTRACT: Home entertainment systems are used in a variety of settings with one or more concurrent users, with the complexity of selecting
PROJECT TITLE : Critical Load Restoration using Distributed Energy Resources for Resilient Power Distribution System ABSTRACT: In the face of extreme weather events, the ageing and obsolete power distribution systems have
PROJECT TITLE : Dynamic Performance of Solar PV Integrated UPQC-P for Critical Loads ABSTRACT: These results demonstrate the dynamic performance of an integrated UPQC-P array for critical loads, including a solar photovoltaic
PROJECT TITLE :SieveQ: A Layered BFT Protection System for Critical Services - 2018ABSTRACT:Firewalls play a crucial role in assuring the protection of nowadays's critical infrastructures, forming a initial line of defense by

Ready to Complete Your Academic MTech Project Work In Affordable Price ?

Project Enquiry