Reasons for Using English or the Local Language in the Genre of Job Advertisements: Insights From Interviews With Dutch Job Ad Designers


Analysis drawback: This study provides insight into practitioners' reasons for choosing a particular language (English versus the local language) within the genre of job ads in countries where English could be a foreign language (EFL countries). Scholarly publications and public discourse have advised reasons for language choice, but these weren't primarily based on the views of practitioners. Research queries: (one) What reasons do Dutch job ad writers give for using all-English, all-Dutch, or partly English ads and what genre factors inform these reasons? (two) To what extent do the explanations given by Dutch job ad makers for using all-English,P all-Dutch, or partly English ads complement reasons mentioned in publications on job ads? Literature review: Genre theory identifies 3 factors as necessary determinants of genre: contextual factors (such as characteristics of the organization and the world in which the genre is made), reader-writer factors (characteristics of the genre's target audience and author), and textual factors (the genre's content, structure, and wording). The reasons mentioned for the utilization of all-English job ads are that English is that the organization's corporate language and that the organization is wanting for English-speaking candidates. The explanations given for the use of job ads within the local language are that English is a smaller amount clear than the native language which English words are strange and exaggerated compared to equivalents in the local language. Among the reasons mentioned for the use of partly English job ads are that English words attract a lot of attention than equivalents within the local language which English job titles sound more fashionable and have additional standing than equivalent job titles in the local language. Methodology: During this qualitative study, we tend to conducted twenty five interviews with practitioners who designed job ads in the Netherlands, selected because they had recently placed an all-English, an all-Dutch, or a partly English job ad in a very Dutch news- aper. They were asked an open-ended question concerning their reasons behind the language employed in the job ad they placed. Interview knowledge were labelled and categorized; subsequently, patterns were identified across classes. Results and conclusions: The interviews showed that each one 3 types of genre factors-contextual, reader-author, and textual-underlie practitioners' language decisions. Practitioners mentioned the identical sorts of factors that were mentioned in publications on job ads, however gave a greater selection of reasons for language selection. Of the reasons mentioned by the practitioners, the massive majority were not given in publications. These findings underline the importance of obtaining text producers' views and can be used to sensitize both novice and experienced skilled Human Resources writers to the relevance of genre factors in language selection. A limitation of the present study is that the desired effects of language choice mentioned by the respondents were not verified with the target cluster of the task ads. So, future research on language alternative in workplace writing should take a look at whether or not specific language choices in job ads really achieve the recruitment effects Human Resource Manager professionals expect.

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