Content Strategy: An Integrative Literature Review


Research problem: Content strategy, whether or not narrowly targeted on the assembly of.Net-primarily based materials for purchasers or managing the info, data, and documentation of a complete enterprise, has become the most recent in a very series of movements and strategies that have sought to boost the integration of professional and technical Communication with the selling, coaching, and business processes of organizations. Analysis questions: How is content strategy defined and described in skilled and scholarly literature? What do these definitions and descriptions counsel about the direction of the field of skilled and technical Communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory that, for thousands of years, has provided vital methods and vocabularies for the analysis of discourse; my purpose in using it here is to depend on a consistent lens that has served skilled and technical communicators well. Classical rhetorical principles will provide us useful insight into content strategy, the newest in an exceedingly series of movements that have captured the eye of skilled and technical communicators because they need promised to expand the scope of the work and move the work from the fringes of organizational activity to the middle. Previous movements embody knowledge management, single sourcing, and content management. Methodology: As a result of content strategy is an emerging space, I conducted an integrative literature review to characterize this rising field. This concerned a scientific search of peer-reviewed and skilled literature on content strategy that met specific qualifications, reading and collecting data from each supply about its answers to the analysis question and its authorship, and analyzing those knowledge to search out patterns in them. Results and conclusions: As a result of only two peer-reviewed sources existed on content strategy, the bulk of the literature reviewed emerged from the trade press. I s- rvey the definitions of content and content strategy provided by this literature, and found that just about each definition uses content as part of the definition, resulting in some lack of clarity in all of these definitions. But 3 areas of consensus exist among the definitions: that content strategy is: (a) additional inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely targeted on material utilized by customers and, so, centered on promoting and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to create the work of technical communicators a lot of central to organizations. But the literature offers only broad recommendation for doing therefore, with few examples (other than some specific templates, that primarily profit people who already have experience with content strategy). The recommendation primarily comes from authors operating in consulting corporations and, so, may not mirror the challenges that professional and technical communicators who work internally experience.

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