A Tale of Four Functions in a Multifunctional Device: Extending Implementation Intention Theory


Research problem: This study examines functions in a multifunctional device, the smartphone. Specifically, it explores (1) to what extent does the theory of planned behavior capture user evaluation of different functions? (2) to what extent does pleasure have positive effects on intentions of different functions? (3) to what extent could the implementation intention theory identify the important functions? Literature review: To answer these questions, we look at the Theory of Planned Behavior which has been used to examine a single function device and test the predictability of the theory for a multifunctional system. We also review the Implementation Intention Theory and test the predictability of the theory for identifying important functions. Methodology: A quantitative survey of more than 200 smartphone owners in information-technology shopping malls and customer service centers for major smartphone brands was conducted. Results: The results from the data collected show that the theory of planned behavior and the additional pleasure construct explain more than 50% of the variance in intentions. The effect of pleasure on intention varies from one function to another. In general, pleasure shows much stronger effects for high-hedonic functions than for low-hedonic functions. In addition, the Implementation Intention Theory reveals that phone and organizer are the most important functions. Implications: These results contribute to research on multifunctional systems and Communication technology, the Theory of Planned Behavior, the Implementation Intention Theory, and to the practitioners. However, the results of this study may be somewhat limited to users in a modern city. Future research could extend this study to include a task dimension, to compare different technologies and their functions, and to look at modality preferences.

Did you like this research project?

To get this research project Guidelines, Training and Code... Click Here

PROJECT TITLE :A Tale of Two Visions: Designing a Decentralized Transactive Electric SystemABSTRACT:Conversations about distributed resources, the transactive grid, and the future of the electrical industry abound with terms like
PROJECT TITLE :Design, Implementation, and Performance Evaluation of a Flexible Low-Latency Nanowatt Wake-Up Radio ReceiverABSTRACT:Wireless sensor networks (WSNs) have received vital attention in recent years and have found a
PROJECT TITLE : Joint Routing and Resource Allocation for Delay Minimization in Cognitive Radio Based Mesh Networks - 2014 ABSTRACT: This paper studies the joint design of routing and resource allocation algorithms in cognitive
PROJECT TITLE : Cross-Layer Aided Energy-Efficient Opportunistic Routing in Ad Hoc Networks - 2014 ABSTRACT: Most of the nodes in ad hoc networks rely on batteries, which requires energy saving. Hence, numerous energy-efficient
PROJECT TITLE :Distance Bounding A Practical Security Solution for Real-Time Location Systems - 2013ABSTRACT:The need for implementing adequate security services in industrial applications is increasing. Verifying the physical

Ready to Complete Your Academic MTech Project Work In Affordable Price ?

Project Enquiry