Beyond Memorability: Visualization Recognition and Recall


During this paper we tend to move beyond memorability and investigate how visualizations are recognized and recalled. For this study we tend to labeled a dataset of 393 visualizations and analyzed the eye movements of thirty three participants also thousands of participant-generated text descriptions of the visualizations. This allowed us to determine what elements of a visualization attract people's attention, and what info is encoded into memory. Our findings quantitatively support several conventional qualitative design tips, as well as that (1) titles and supporting text ought to convey the message of a visualization, (2) if used appropriately, pictograms don't interfere with understanding and can improve recognition, and (3) redundancy helps effectively communicate the message. Importantly, we tend to show that visualizations memorable “at-a-look” are also capable of effectively conveying the message of the visualization. Thus, a memorable visualization is typically also a good one.

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