PROJECT TITLE :

Generation of Personalized Ontology Based on Consumer Emotion and Behavior Analysis

ABSTRACT:

The relationships between client emotions and their buying behaviors have been well documented. Technology-savvy shoppers often use the net to search out information on product and services before they commit to purchasing. We have a tendency to propose a semantic web usage mining approach for discovering periodic internet access patterns from annotated net usage logs which incorporates data on client emotions and behaviors through self-reporting and behavioral tracking. We use Fuzzy Logic to represent real-life temporal ideas (e.g., morning) and requested resource attributes (ontological domain ideas for the requested URLs) of periodic pattern-primarily based web access activities. These fuzzy temporal and resource representations, that contain both behavioral and emotional cues, are incorporated into a private Web Usage Lattice that models the user's web access activities. From this, we tend to generate a private Net Usage Ontology written in OWL, that enables semantic web applications such as customized web resources recommendation. Finally, we have a tendency to demonstrate the effectiveness of our approach by presenting experimental leads to the context of personalised net resources recommendation with varying degrees of emotional influence. Emotional influence has been found to contribute completely to adaptation in customized recommendation.