PROJECT TITLE :

Enhancing Cocreation Using Social Media

ABSTRACT:

Innovation is important for companies to survive in nowadays's international economy. Cocreation may be a strategy where customers and suppliers participate within the innovation method. Social media may be a perfect tool for cocreating value because it promotes communication between the organization and the customer. It's fast changing into an integral part of business operations and has many important uses, together with innovation. This article explores the utilization of social media in cocreating business value. The authors' study provides a conceptual framework for understanding core parts and processes of cocreation using social media. Using the conceptual framework, they examine and analyze case studies from IBM and SAP within the context of use of social media in cocreation.