You may have heard of UltraViolet. No, we are not referring to the segment of the electromagnetic spectrum, a syntax highlighting engine, or the slightly off-beat sci-fi movie by Kurt Wimmer. We are referring to Hollywood's latest attempt to prevent Napsterization of the movie industry. UltraViolet is the public face of the Digital Entertainment Consortium Ecosystem (DECE), a cross-industry consortium aiming to define an ecosystem for online delivery and consumption of professional entertainment video content. This article discusses the what and the how of UltraViolet and tries to look into the future of online digital movies.

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