PROJECT TITLE :
The cost of running
This year, the fashionable cushioned running shoe celebrates its fortieth birthday. The successor to the plimsoll, trusty companion of these romantic or absurd athletes of 'Chariots of Fire', this now nearly ubiquitous footwear has spiralled in cost with every development in culture, material, electronics, sensors and private area networks. Nowadays, you'll run with your pace, location, heart monitor and even your music all operating along to boost your performance on the road. However is the cost price it to add to the performance advantage for many runners?
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